“It is really moving away from Made in Singapore to a Made by/with Singapore mindset,” says Jeevan Nathan, secretary of Singapore’s Association of Independent Producers (AIPRO). There is a growing maturity in the roles that Singapore studios and media professionals are able to negotiate on major international co-productions, with many clinching prominent creative roles. This has enabled the company to serve as an important node in Cyber Group Studios’ global real-time workflow.
SCRAWL STUDIOS DRIVER
Seng says that IMDA saw the value of the technology as a key driver for productivity growth in content creation, and the government agency provided financial support for Scrawl Animation to build up the infrastructure for production and training.
SCRAWL STUDIOS SERIES
This will help to accelerate and optimize creative workflows, enabling simultaneous production of linear animated programming, social media short-form, video game content and interactive digital experiences.Īlex Player will be Singapore’s first long-term animation series produced with the real-time pipeline.
“Singapore was in a very strong position to set up an extension of the Unreal Engine, a real-time production pipeline here in Asia.”Ĭyber Group Studios received a “MegaGrant” from Epic Games in 2021, allowing the company to develop a new virtual production pipeline using the real-time Unreal Engine. “It was a good fit because Singapore has that blend of technical expertise, an openness to new technology, a culture of innovation, and the schools here have a strong emphasis on technical capabilities and skills,” Seng says. When Cyber Group Studios began its global expansion and acquired majority stakes in animation studios in Italy and the U.K., it picked Scrawl Animation as its partner in Asia. Technical expertise also allows Singaporean professionals to take on major roles in international partnerships. Broadcasters already on board for the project include France Télévisions and RAI. Scrawl Animation has equity in and is currently working on the Alex Player series, a co-production with France-based Cyber Group Studios and Italian studio Graphilm. “We want to be able to participate in projects, gain an equity position, and economic returns and long tail, whether this goes on to sequels or spin-offs, licensing, merchandising and even gaming. That’s not our goal in the long run,” says Seng Choon Meng, CEO of Singapore’s Scrawl Animation. “If we are not able to bring financing to the table, then we may end up as just a service provider. Funding and benefits provided by these government-run schemes allow domestic SMEs to gain equity in projects and assert themselves as influential creative collaborators in the regional content industry, instead of being relegated to mere facilitators. To meet the complexities and challenges of such a position, the Infocomm Media Development Authority (IMDA) has invested heavily in local media companies through schemes like the Capability Partnership Programme. First Reactions to Hayao Miyazaki's Final Film 'The Boy and the Heron' Begin to Emerge From Japan
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